With the tightening of environmental policies and the upgrading of consumer demand, the PVC plastic flooring industry is facing multiple challenges in 2025, such as the intensification of price competition, severe product homogenization, and insufficient innovation momentum. How to break through in the red ocean market? This article explores the industry’s... from the perspectives of market price competition, product innovation, corporate strategies, and typical cases.

In recent years, the global PVC plastic flooring industry has shown a trend of rapid development. With the increasing awareness of environmental protection and the diversification of architectural decoration needs, PVC plastic flooring, relying on its characteristics such as wear resistance, anti-slip performance, easy cleaning, and environmental friendliness, has gradually become a popular choice in the floor decoration materials market. Technological innovation is driving the industry’s...

With the continuous development of the construction industry and the growing consumer demand for environmentally friendly, aesthetically pleasing, and practical building materials, the plastic flooring market will exhibit a unique development trend and broad prospects in 2025.